Global Mobility in the next decade; hold on tight it's going to be a wild ride!

Global Mobility ChangesWe’ve been doing some reading about Global Mobility this week inspired by a news report about PwC’s report “Talent Mobility: 2020 and Beyond”. Since we, and the people that we work with, are all part of the globally mobile population, the future of global mobility is near and dear to our hearts. The PwC study left us with some questions so we did some digging and found reports by the Hydrogen Group  “Global professionals on the move – 2013” and Cartus  “Talent Management and the Changing Assignee Profile”. None of the reports answered all of our questions but they’ve got us thinking about how global mobility is going to change in the future.  Here’s what’s been on our minds

The non-controversial stuff  -  change is happening.

All three studies were clear that global mobility is set to rise substantially over the next decade and luckily they also both agreed that more and more people would consider an overseas move (91% according to Hydrogen) or expect to move overseas during their career (PwC says 71%) and all three agree that more and more assignees are viewing international experience as an essential and positive part of their career development.

They agreed that the number of female assignees would continue to increase.  Good news for male accompanying partners whose greater numbers will create a greater impetus to address their unique set of challenges. Hydrogen did, however, find that women typically accept overseas assignments when they are younger and at an earlier point in their careers.

The Millennial Generation (or GenY) has fundamentally different ideas about global mobility than previous generations.  More Gen Y’s want to move abroad but for them it’s more about the experience than the career opportunities or the money (We do wonder how that will change as Gen Y starts thinking about educating children, but perhaps their impetus for change will fundamentally alter the way globally mobile children are educated too.)

The flows of globally mobile employees are changing.  The flow of assignees to emerging markets will no longer be one way as assignees from those markets spend time in other markets to develop skills and bring their specific experiences and skills to other countries.

The issues that are not so clear - we're intrigued.

Several findings left us wondering what the implications will be for Global Mobility as they make it evident that there will be challenges that will require creative resolution.

PwC and Hydrogen are very clear that growth of opportunity will be in emerging markets with emerging markets expected to contribute 50% of the world’s GDP by 2020 BUT assignees want to go the US, UK and Australia.  (Notable aside - PwC states that the number of assignees willing to relocate to China is 2%; the same as the number willing to relocate to Iran!)  As Hydrogen point out, the companies are clearly going to have to be creative in finding the right incentives and providing the right support for employees and families once they are there.  Particularly since, as Hydrogen points out, family reasons continue to be the single most prevalent reason for turning down assignments.

PwC talks about the decline of the duration based (2-5 year) assignment and the increase in other forms of mobility such as short-term assignments and extended business travel (“mobility without relocating”).  These concepts that sound great from a company cost perspective but we know that, although they avoid some of the stresses and challenges of longer-term relocation, they impose their own set of costs and compromises on families.

However, Hydrogen points out that, once assignees are overseas, they often like to stay there longer than they originally intended, particularly in certain locations that afford an experience that is personally, professionally and financially rewarding.  Cartus also talk about the expected increase in the number of assignees accepting sequential assignments.  How will this affect career planning and the way that skills gained internationally are utilised when employees are repatriated?

Moreover, the demographic shift that will occur in the US (and reflected elsewhere) as 80 million baby boomers retire and only 40 million GenY’s take their place means that companies will be in fierce competition to develop and retain employees.  Adding an extra dimension to this “war for global talent” is Gen Y practice of job-hopping (particularly common in Asia) to achieve lifestyle goals and rapid advancement.  Will this mean that companies will look harder at the wasted talent pool among accompanying partners and help to find creative and flexible ways of breaking down the myriad barriers that prevent accompanying partners from working. (You can learn more about those in this article about our Career Choice and the Accompanying Partner Survey report)

Clearly there are some major challenges ahead!  Perhaps in addressing these changes and creating a link between Global Mobility and Talent management, the Global Mobility function will be able to shift away from its largely transactional focus and take a seat at the strategic table as a part of the talent management conversation.

“The only thing constant is change”  Greek philosopher Heraclitis, 6th Century

Reading the reports made one thing abundantly clear to us – that the Global Mobility industry in experiencing rapid change, huge challenges and exciting opportunities over the next 10 years as it deals with:
  • shifts in world economic power and opportunity
  • the demographic shift of retiring GenX and the changes that the much smaller GenY will bring
  • the need to incentivise people to go where they are needed and to come back again once they’ve been overseas.
  • the attendant pressure that shift will put on talent availability and the competing pressure on costs
  • the pressure that increased global mobility will put on countries to remove or lessen the bureaucratic barriers to mobility
Most of all though, these reports leave us feeling excited about rising to the challenge of supporting accompanying partners and globally mobile families in an exciting and rapidly changing environment.  To learn more about how we are contributing to the changing Global Mobility landscape click here

9 comments

Genevieve
 

Great reading! I guess there is no answer, but it's very helpfull (although not especially reassuring) to put this global phenomenon into perspective. Accompanying partners - and long-term oversea-assignees - feel better when understanding the general trend.
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Evelyn Simpson
 

Thanks Genevieve, The reports help a bit in understanding the trends, but the direction that companies will take in dealing with some of the demographic and business growth factors are less than clear. We think that its more important than ever for families to have a clear idea of what is important to them when they decide to become or stay globally mobile and having a sense of what might be ahead is part of developing that view.
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Nicola
 

I think, having experienced expat life v stay at home family life as a child and adult, that you're very right about families knowing what is important to them. I can certainly say that my decision to go with my partner was based on the fact that I was expecting our first child and to deny us that initial building block of family life together could have been damaging to the relationship by me remaining in London and at work with him commuting. I'd seen how difficult raising a family and managing a relationship could be from my own childhood - we lived one place and Dad was either working in London or abroad for long stretches. This drove my decision to go with my partner too. I don't regret going with him from that perspective. My reticence about being the accompanying spouse/family grew the longer we were away and yet remained in one location - schooling, developing child needs and my own personal fulfilment.... I'd always expected to go home and back to work. I think if we'd have moved on 2-3 years the dissatisfaction wouldn't have been as great as you do become caught up in the "thrill" of the new, the possibilities of a establishing another new life in another new location and then the fire fighting of dealing with bureaucracy, cultural attunement etc. There can be an addiction to the change process and the itchy feet of the next and new... Now we're a relocated and split family - he's commuting weekly either within UK or to Netherlands or 3 or 6 month international assignments with 3 weeks there 1 week home or us visiting. Its a whole new set of issues. My biggest is that I miss him, the kid misses him and he misses us. Yet the benefits outweigh for 2 members of the family outweigh the difficulties whereas for a long time the life was allowing one person the benefits. Sometimes having to experience one lifestyle helps you to appreciate the other.
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lindaajanssen
 

Great article, Evelyn. While not particularly surprised by these findings, I agree fully with your conclusion. As you say, these trends point the way to ensuring Global Mobility - which incorporates enhanced family support - is at the table of Talent Management.
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Evelyn Simpson
 

Thanks for sharing your experience Nicola. It really does bring the point home that what works for one family may not work for another and even that within one family, things that work at one point in life will not necessarily work at others (something my husband and I think about more as our children reach critical points in their education) Your experience also illustrates the importance of working out what's right for everyone in the family and prioritising those needs (and maybe also working out which set of challenges you want to deal with!!). It seems that, once the global mobility genie is out of the lamp, its hard to put it back in and go back to a life where no one in the family is affected by it.
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Evelyn Simpson
 

Thanks Linda. We're really interested to observe how some of these seemingly contradictory forces shape global mobility and talent management. We're particularly curious to see the effects of Gen Y and to see how the mismatch between the opportunity and desired destinations resolve themselves. I was also surprised to see how few people want to live in China (2-3% and about the same percentage as want to live in Iran) but having lived there and loved it, I think that maybe my perspective is a little skewed!
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Louise Wiles
 

Great point Benedicte, we are all influenced by what we watch and read through the media and perhaps forget to truly question how these opinions and views reflect the "reality". I think it also comes down to the way in which opportunities are presented to employees and their families - time to research and visit proposed assignment locations, supported by links to networks and opinions about those areas are helpful in leading to people making "informed" decisions. I think Evelyn would agree that China is not all bad as she lived in Shanghai for three years... I will ask her to drop by and add a comment. Thanks for stopping by Benedicte.
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Evelyn Simpson
 

Completely agree Benedicte. The image that is portrayed in the media about China is often very extreme. Having lived in Shanghai for three years, I have a much greater appreciation for the country, it's history and its challenges. That's not to say that I agree with everything that happens there but my view is much less black and white than it was before I lived there. Of course, news about positive things or improvements don't sell newspapers, so if your view of a country is informed only by the media, it will probably reflect extremes. As Louise said, we encourage informed decision making and we advise that people talk to friends or colleagues who have actually lived in the country as well as looking at the media and other sources so that they can form a more rounded view of what life is like. Only after taking a variety of opinions and experiences into account can you decide whether or not life in that country will be sufficiently consistent with your own values to decide whether or not you want to live there. Thanks again for bringing up a great point.
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Benedicte
 

About the poor score of young people who consider going to China : I am not surprised given the bleak / stark image of China usually given in the media. As an exemple, recently the top news about china was the terrible smog happening in Harbin, or the water starvation problem of the northern part of the country 50% (as they say)... Great place !!! Regularly, news about China revolves around human right violations, political prisoners, graft and corruption etc... No wonder the young (and less young) are not in a rush to experiment that ! you can compare that with Iran's image in the press ! Having travelled there, visiting friends who lived there, I have a very different image of China : a more practical and -yes, positive ! These terrible things are real, I don't deny them, but they don't tell you what is the daily life looking there (exception about life in Harbin !). Maybe the missing link here is to measure how media's given image about one country affect the motivation for people to visit and experiment that country.
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